The new order.

I keep thinking what the future holds for me, each day I get more convinced on what I am doing and the plans I have in mind, there is no doubt that coffee trading is in my near future but the uncertain of what will I be doing in one year, one decade or even more, is really exciting, because now, I think that frontiers of knowledge are going to be beaten quickly and a sea of possibilities and adventures will be presented to me.

One step at a time I start to get all my ideas align, and just as time pass by, I keep bringing ideas about my long-term objective, make coffee as sophisticated and available as wines or liquors.

Our secret coffee quality society is pernicious and those inside this society need to not only spread out their knowledge and products to the world but they need to market their product as elegant beverages from exporters to clients; brainstorming one day I got a crazy idea of selling the coffee in a totally different way, I am still trying to figure out the science and logistics. The main purpose of my idea is to sell an experience but with quality, you can rest assured that I am not trying to do another green devil (Maybe you get who it is).

Couple of months ago in the WBC (World Barista Championship), I was quietly looking and analysing why is coffee so special, I am pretty sure that it is not only because of the taste or smell, it is not because it gives us a smile every morning or helps us do work at night, maybe but just maybe it is because…..